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Launchfire Wins Silver Brandon Hall Group Excellence in Learning Award

OTTAWA, ON September 13, 2017 --  Launchfire, a game-based training and marketing company, has won a Brandon Hall Group silver award for excellence in the games and simulations for learning category.

Digital Service Hero is a game-based learning program designed for corporate partners that trains employees on digital products. The program includes game-based learning modules, product simulations, and customer role-play scenarios, all hosted within a gamified hub. Employees are challenged to “level up” for a chance to move up on the company leaderboard.

Digital Service Hero is an exciting project -- one that continues to grow. Our team worked hard to make this program what it is and we couldn’t be happier with the results. AJ Pratt, co-founder Launchfire
Excellence Award winners symbolize the power and impact that Human Capital Management practices can have on a business or on any organization. Many organizations can have great HCM initiatives, but the standard of excellence only applies for organizations whose HCM practices truly benefit the business. That’s what the Excellence Awards program stands for, and that is what Brandon Hall Group stands for. Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program

The award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

Launchfire’s win was announced on September 7, 2017. The winners are listed at:

Excellence Award winners will be honored at Brandon Hall Group’s HCM Excellence Conference January 31 – February 2, 2018, at the PGA National Resort in Palm Beach Gardens, Florida. Selected winners also will serve as presenters in the more than 20 breakout sessions during the 3 1⁄2-day event.

Our conference is unique because most of our presenters are Excellence Awards winners. These are executives and directors of world-class organizations who have done the hard work necessary to drive business results through learning, talent management, leadership development, talent acquisition, and workforce management. They have compelling stories to tell that you cannot get anywhere else.  Mike Cooke, Brandon Hall Group CEO

About Brandon Hall Group

Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.


About Launchfire

Launchfire (est 1999) builds game-based marketing and training programs. On the training side we help banks and telcos better train their people by morphing training content into games. On the marketing side we help retailers and CPG brands sell more stuff using game-based marketing. Bottom line, we make it fun for people to do things they would otherwise avoid.


Press Contact:

Carleigh Reynolds


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