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Launchfire Wins Silver at 2017 International Serious Play Awards

OTTAWA - July 25th, 2017 Launchfire, a leading digital engagement shop that builds game-based training and marketing programs, won Silver at the 2017 International Serious Play Awards. This award honors outstanding digital games designed for education or training in the Corporate category.

The program, Digital Service Hero, is a game-based learning program designed for corporate partners that trains employees on digital products. The program includes game-based learning modules, product simulations, and customer role-play scenarios, all hosted within a gamified hub. Employees are challenged to “level up” for a chance to move up on the company leaderboard.

Digital Service Hero is an exciting project -- one that continues to grow. Our team worked hard to make this program what it is and we couldn’t be happier with the results. It’s great to have the international community also recognize that success.  AJ Pratt, co-founder, Launchfire

The winning games were demonstrated at the 2017 Serious Play Conference this past weekend at George Mason University’s Science and Technology Campus. For more information, visit:

About the International Serious Play Awards

The International Serious Play Awards honors outstanding digital games used for education or training. Entry categories include Corporations, Healthcare, Government, Education, Museum/Visitor Centers and Other.


About Launchfire

Launchfire (est 1999) builds game-based marketing and training programs. On the training side the company helps banks and telcos better train their people by morphing training content into games. On the marketing side the company helps retailers and CPG brands sell more stuff using game-based marketing. Launchfire offers an extensive suite of digital products to drive engagement and motivate end users.


Press Contact:

Carleigh Reynolds


About LemonadeLXP

LemonadeLXP is a digital growth platform that helps FIs and fintechs quickly create effective training and support tools to grow their digital banking business and maximize the ROI on their technology investments.

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