Newburyport Bank Partners with LemonadeLXP to Accelerate Digital Adoption

OTTAWA, ON, April 4th, 2023 —Newburyport Bank has partnered with LemonadeLXP, a learning experience and digital adoption platform designed to facilitate a smooth transition for staff and clients as they migrate to digital banking.

Digital adoption strategies are an urgent priority for financial institutions, including Newburyport Bank, the premier financial institution of the Greater Seacoast Region. According to the recent ENGAGE 2023 study 53% of banking leaders have identified their #1 priority as building customer engagement on digital channels, and training frontline staff on adoption plays a key part in integrating those customers.

For Newburyport Bank, partnering with LemonadeLXP was a logical choice. Why? Because LemonadeLXP’s platform empowers employees with the product knowledge they need to promote Newburyport’s digital transformation in an innovative, and dare we say it, fun way.

“LemonadeLXP helps us to find a different way to get the knowledge out to employees with respect to digital adoption,” remarks Rebecca Regnet, Executive Vice President, Chief Talent Officer of Newburyport Bank. “Its innovative approach to training through gamification ensures employee engagement, and in turn, the empowerment of our clients to use the technological tools available to them.”

LemonadeLXP is eager to kick off the partnership, too. “Partnering with Newburyport Bank is really exciting,” says John Findlay, CEO of LemonadeLXP. “We built LemonadeLXP specifically to help financial institutions with the human side of digital transformation, so Newburyport is a natural fit. They’re community focused and they value exceptional employee and customer experiences.”

About Newburyport Bank

Newburyport Bank is a state-chartered mutual savings bank headquartered in Newburyport, MA.  The Bank was founded in 1854 and currently has 11 locations in both Massachusetts and New Hampshire, and over $1.5 billion in assets. The mission of Newburyport Bank is to be a strong, independent, community partner that helps neighbors and businesses navigate life's journey well. Deposits at Newburyport Bank are federally insured by the Federal Deposit Insurance Corporation (FDIC), with excess insurance provided by the Depositors Insurance Fund (DIF). As the premier full-service community bank in the Greater Seacoast Region, the Bank offers a complete range of personal and business products and services, including online and mobile banking. For further information call toll-free at 844-639-3483 or visit the Bank’s website at www.newburyportbank.com.

Press Contact:

Rebecca Regnet

Newburyport Bank

Executive Vice President, Chief Talent Officer

844-639-3493

servicecenter@newburyportbank.com